Yehudah Cummings – Online CV


 PERSONAL DETAILS        E-mail address:                                  


I am a highly motivated, personable but very ambitious individual, who enjoys interacting with people. I have a combination of IT expertise, both hardware and software-related, experience with all manner of Office programs, including the more specialised Excel (Statistics) and Access (Databases) packages. I have a meticulous attention-to-detail, a passion for research and a unique balance of analytical and creative skills, which enables me to use my imagination, while retaining a sense of reality. Feel free to browse through my blog. I believe it showcases my expressive personality, a commitment to excellence in everything I do and the resolve to get the job done. 


2014 – 2017:           Manchester Metropolitan University (MMU)

BA (Hons) Advertising and Brand Management – First Class

Key achievements:

Creativity – Combining imagination with theory, to generate inventive yet relevant ideas, I collaborated in producing a 30-second video advert hosted on YouTube. My group’s advert received the award in its specific briefing category. Click to view related blog post.

Report Writing – Comprehensive research, a meticulous attention-to-detail and a flair for aesthetic design has provided me with an average of 80% across report-based assignments in third year. I obtained my highest grade in Strategic Communications and Advertising Planning, achieving 90%. Click to view related blog post.

Digital Analytic Experience – I have experience with online statistical analysis software SEMrush, involving search engine optimisation, tracking and benchmarking all manner of engagement levels, as well as troubleshooting websites’ issues. I also have familiarity and affinity towards Mintel reports and Euromoniter databases, having broadly utilised these resources. Click to view related blog post.

Communication Skills – I advanced my communication skills significantly through participation in a ‘live’ task for The National Lottery. I was privileged to be awarded as one of three groups to give over my presentation to company executives from the philanthropic organisation. The experience taught me how to give over my ideas in a clear, succinct and engaging manner in attempt to convince superiors. Click to view related blog post.

2012 – 14:       Bury College

BTEC Extended Diploma for IT – Creative: Final Grade: Triple Distinction (Equivalent: 420 UCAS Points) This involved 16 units, featuring database design, computer animation, digital graphics, spreadsheet modelling and client-side customisation of webpages. Click to view some of my work.

2005 – 11:          Manchester Mesivta; 8 GCSEs (A-C) including Maths, English and ICT.


2015:  Quality Matters in the Laboratory Limited (QML): Advisor

I was employed to advise on branding and marketing for my father’s newly developed consultancy business.

2014:  Bargain Max Ltd: Processing Orders

As an online distributor I was given my first exposure to digital marketing.

2013:  Copes Cash Carry: Logistics

In this role, I was given more responsibility as the business was undergoing a move to new premises.

2012:  Haber’s World: Stocktaking

I extended my work experience by being deployed in the varied stocktaking activities of a large delicatessen. 

2011:  Wholesale Grocers Prestwich, Retail Assistant

I gained insights into the challenges and pressures of the commercial world when employed at a successful perishable food operation.                                                                                                   


2011-12: Attended a postgraduate college for advanced religious studies in Jerusalem, Israel.                                                                                  


Together with my academic qualifications and experience in the work place, I would like to add three complementary skill sets. 

Logical Problem-Solving Skills: one of my favourite challenges of university involved looking at a company’s current situation, analysing it and judging what should be the most important future actions. I believe my exam performance, in which I managed to come to the same conclusions as my tutors, granting me 76%, exemplifies my progression of this practice. Follow this link for a more detailed account.                               

Good Team Player and Leadership Qualities: I thrive working in a group context and greatly enjoy the opportunity for social and intellectual interactions, but am equally at home working independently.

IT Skills. I have utilised Microsoft Office extensively, including statistical spreadsheets (Excel) and database design (Access). I also have experience with Adobe’s graphical editing software such as, Photoshop, Illustrator and Flash.


I love playing sports, particularly football and tennis and help organise a 5-aside match on a weekly-basis.  Reading both fiction and non-fiction is also one of my favourite pastimes. I strongly enjoy many aspects of technology, a personal favourite of mine is the Technology Entertainment and Design online videos (TED talks).  Also, I browse various platforms of social media, helping to keep up-to-date in the rapid, dynamic and evolving digital domain.