Digital Media and Marketing Platforms: “The Digital Agency Project”

Standard

captureThe first assignment in this unit involved an interactive venture which gave me my first taste of what it would be like working at a marketing agency.

This assignment was a group task which made the project all the more engaging. Each team member was to choose their own specifically-defined role in the agency. If you’ve explored the rest of my blog you wont be surprised that I wasted no time in choosing the role of creative director for myself. The group decided upon the name Zenith Advertising for our agency.

The team was to produce two appraisals relating to the wide variety of services available on an array of digital platforms.

My partner and I focused upon mobile marketing strategies, highlighting opportunities (and some pitfalls) with technologies such as near field communication, proximity marketing using wireless, app development and QR codes. (Click on the image above to be taken to the blog post.)

Along with the more formal appraisals, the team utilised the blog in a typical fashion by showcasing external creations, commenting on current events and posting other pieces of research.

Overall, working in a flexible collaborative manner enabled a much more enjoyable creative approach to something which at first glance sounded quite dry – writing an appraisal. The freedom to brainstorm, design and create a blog website while researching the unit’s topics offered a dynamic and multi-faceted learning experience.

You can view the group’s work at https://zenithadz.wordpress.com/


Email: hudacummings@gmail.com

LinkedIn: Yehudah Cummings

Twitter: Yehudah Cummings

Facebook: Yehudah Cummings

Click to view my CV.

The Responsible Marketer – Ethics & Professional Development: A Reflective Essay

Standard

BusinessEthics003In the Responsible Marketer unit of my university degree, I gained my first experience of ethics from a business perspective.

My first task was to compose a reflective essay, this involved considerable self-analysis and discovery. I delved into my own personal ethical values, relating them to figurehead philosophers such as Immanuel Kant and the archaic Aristotle.

In addition, twice a year, for an entire week my university hosts a variety of interactive workshops designed to broaden one’s skills and attributes in a scheme it calls professional development week. This week was the secondary focus of my essay.

Reflecting on what you have already learnt, what you are good at and what you still need to learn in order to become well-rounded professional was a humbling but greatly beneficial experience.

I especially enjoyed writing in an essay format, in contrast to the more regimented report structure, it was a welcome freedom to produce a more personal creation.

Finally, this assignment marks my first time applying reflective thinking as an academic practice. As I have repeated this style of analysis and writing in subsequent tasks, I have become to increasingly realise how valuable the process is for mindfulness, introspection and overall growth as a human being. Ultimately, this appreciation influenced the start of my blog.

I received a first in this assignment.

Click on the link to view an excerpt from my essay: Ethics & Professional Development


Email: hudacummings@gmail.com

LinkedIn: Yehudah Cummings

Twitter: Yehudah Cummings

Facebook: Yehudah Cummings

 

Principles of Marketing: An Evaluation of Adidas

Standard

front cover editMy first assignment for the unit entitled Principles of Marketing involved analysing and evaluating a product, service or organisation. I was granted the freedom to choose my preferred brand. I decided upon Adidas as the brand I was going to analyse.

My choice was influenced by my passion towards football. Consideration regarding how much relevant data and information was available to me from various external sources was also a significant factor when choosing my brand.

There was two key elements to my report. The first involved using consumer behaviour theory, in order to describe how Adidas attracts and retains consumers. Additionally, I conducted an extensive analysis of Adidas’ marketing mix, using theory to delve into the usual suspects of product, price, place and promotion.

My report was backed up with evidence structured using Harvard’s reference system.

I received 80% for this piece of work, a grade I was extremely proud to achieve during my first year at university.

I have attached a sample from the report, click on the link to view: Principles of Marketing – Adidas



Email: hudacummings@gmail.com

LinkedIn: Yehudah Cummings

Twitter: Yehudah Cummings

Facebook: Yehudah Cummings

Digital Animation – 20 Second Clip

Standard

bird thumbFor the second piece of animation, in my ‘computer animation’ unit (view first video) I was given a short 15 second sound clip and was asked to invent, imagine and design a scenario that fitted the audio elements in the clip.

My gut instinct jumped to some animal knocking on wood, then eating and munching food and finally a loud noise goes off to startle this animal from finishing their meal.

My tutor instructed me to hand-draw initial ideas and inspirations for the animation, as well as storyboards. As I’m sure you can tell, I am no artist, I don’t draw very often, however, I do enjoy the past-time and so have decided to include a few of my rough sketchesbird animation sketch from book2

Latterly, I designed my background and character predominantly using Adobe Illustrator. I constructed the animation in Adobe Flash, employing a 12 frame per second ratio for the video.

Click on the first image in this post to view the finished animation or follow this link.



Email: hudacummings@gmail.com

LinkedIn: Yehudah Cummings

Twitter: Yehudah Cummings

Facebook: Yehudah Cummings

Digital Animation – 1 Minute Clip

Standard

background -home - 1Latterly, in my ‘computer animation’ unit (view the timeline I created earlier in the course) I was tasked to design and implement a piece of digital animation.

This was to last 1-2 minutes long, was to be themed around fantasy and mythology and was required to have a design brief and storyboard to evidence my creative process.

Initially, I drew up an extravagant tale about a young Cyclops who enjoyed playing darts but was sad because he had bad eyesight and so missed the board, meaning he had to seek some glasses. He travelled to Earl the Owl’s Eye Emporium, the most reputable optician in town and purchased his unique one-lensed glasses. When he returned to his dart board, he didn’t miss a shot and was very happy with his new spectacles.

Admittedly, I was naïve in believing I could create this rather ambitious film given this was my first time using the specialist computer software. I had to sacrifice much of the story in lieu of creating a relatively professional looking animation in the time frame enforced.

I designed my backgrounds and character primarily using Adobe Illustrator and Photoshop. I constructed the animation in Adobe Flash, employing a 12 frame per second ratio for the video.

In reflection, I would have preferred to produce a more creative and imaginative animation but given the circumstance and the meticulous effort exerted in ‘sketching’ each element from nothing, I am pleased with my creation – click on the image above or follow this link: A Cyclops Called Calvin.



Email: hudacummings@gmail.com

LinkedIn: Yehudah Cummings

Twitter: Yehudah Cummings

Facebook: Yehudah Cummings

Website Design

Standard

bob marley website crop

During my ‘client-side customisation of web pages’ unit at college, I was tasked to design and create a website (front page).

As a fan of reggae music, I decided to centre my web page around the inimitable life of Bob Marley.

To formulate my website I utilised Adobe Dreamweaver. I implemented CSS and a scripting language in the development of my page . These processes embody some of the most complex functions capable by online media. I applied these utilities in a much more fundamental capacity, for example: setting the page’s overall size, creating configured lists and positioning each element consistently.

The image above exhibits the completed creation.

I received a distinction in this unit.


Email: hudacummings@gmail.com

LinkedIn: Yehudah Cummings

Twitter: Yehudah Cummings

Facebook: Yehudah Cummings

Click to view my CV.

Animation Timeline

Standard

315f358535a7ab8292d7724ba9944c7d-0This post showcases probably my proudest piece of work from my college degree. It was part of my ‘computer animation’ unit.

It consists of an extensive timeline detailing the historical development and evolution of animation.

This task marks the dawning of my appreciation regarding the work behind comprehensive research and undoubtedly, was a catalyst for my involvement at university.

Click on the link to view a sample: Animation Timeline


Email: hudacummings@gmail.com

LinkedIn: Yehudah Cummings

Twitter: Yehudah Cummings

Facebook: Yehudah Cummings

Click to view my CV.