Strategic Communications & Advertising Planning: Part 1 – Report – 90%

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Theory-Slider

This post is the first piece of work from the third year of my degree. This year, the tasks primarily focussed on applying theory in relation to a firm and its particular scenario. This assignment had two parts, an individual report and a group presentation.

My team and I decided upon Volkswagen (VW), as the task warranted a company that was in need of refocusing or refreshment. The report involved a situation analysis of VW, examining: the customer context, the business context, the internal context and the external context. It heavily concentrated on VW’s emissions scandal of 2015.

Using stakeholder analysis, PESTLE, SWOT and in-depth market and consumer analysis facilitated by Mintel, I was able to prioritise four key issues VW faced and identify SMART marketing communications objectives justly addressing the problems.

A difficulty I initially found with this task involved diluting down the vast amount of data I gathered. The report had a 10-page limit, meaning by no means could all the data be included. With performing numerous situation analyses in my other units, I became more experienced at this practice of narrowing down, while attaining the ‘bigger picture’. Being able to find data, analyse it in its entirety and then pick out the valuable bits of information in order to create an informed prioritised plan of action, is a skill I believe to have progressively developed during third year.

I received 90% for this assignment, a grade I’m extremely proud to receive and did not expect to ever achieve at university. Please use the email below to view a sample of the report.


Email: hudacummings@gmail.com

LinkedIn: Yehudah Cummings

Twitter: Yehudah Cummings

Facebook: Yehudah Cummings

Click to view my CV.

Principles of Marketing: An Evaluation of Adidas

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front cover editMy first assignment for the unit entitled Principles of Marketing involved analysing and evaluating a product, service or organisation. I was granted the freedom to choose my preferred brand. I decided upon Adidas as the brand I was going to analyse.

My choice was influenced by my passion towards football. Consideration regarding how much relevant data and information was available to me from various external sources was also a significant factor when choosing my brand.

There was two key elements to my report. The first involved using consumer behaviour theory, in order to describe how Adidas attracts and retains consumers. Additionally, I conducted an extensive analysis of Adidas’ marketing mix, using theory to delve into the usual suspects of product, price, place and promotion.

My report was backed up with evidence structured using Harvard’s reference system.

I received 80% for this piece of work, a grade I was extremely proud to achieve during my first year at university.

I have attached a sample from the report, click on the link to view: Principles of Marketing – Adidas



Email: hudacummings@gmail.com

LinkedIn: Yehudah Cummings

Twitter: Yehudah Cummings

Facebook: Yehudah Cummings